| Company Structure |
| Frank Lawrence | Founder |
| Tony House | VP Marketing |
| Kirk Muller | Official Endorser |
| Luc Duchesne | Territory Manager Quebec, Maritimes |
| Ken Catania | Director of Sales CHL |
| Trevor Easthope | Alberta |
| NHL Alumni | Strategic Partner Licensee |
| Hockey Canada | Strategic Partner Licensee |
| CHL | Strategic Partner Licensee |
| US Air Force | Strategic Partner Licensee |
| US Army | Strategic Partner Licensee |
 |
| Law Firm LaBarge Weinstein |
| Paul LaBarge | |
|
| Accounting Firm |
| Finkelman/Taylor | |
|
| Strategic Partners |
| Adrian Baker | Director of Promotional Marketing USA |
| Kerry Goulet | World Ice Hockey News /CF29Sports |
| NHL Alumni | |
| Ron Ellis | |
| Shoot For a Cure | |
|
| Board Members |
| Frank Lawrence | Chairman |
| Tony House | VP |
| Rick Iafelice | |
|
| Advisory Board Members |
| John Adshead | |
| Rick Iafelice | |
| Ron Ellis | Director |
| Kirk Muller | Director |
| Kerry Goulet | Director |
|
| MiniLids Licenses |
| NHL | |
| AHL | |
| Hockey Canada | |
| CHL | |
| US Air Force | |
| US Army | |
| US Navy | |
|
