our partners

NHL Alumni Association
www.nhlalumni.net

In November 1999, the NHL Alumni Association was established as an independent association, by amalgamating two Alumni groups formed by the National Hockey League and NHL Players' Association. The Alumni Association's ties to both the NHLPA and NHL remain strong.

The NHL Alumni is a non-profit organization, which serves as a liaison for 28 local alumni groups. The Association has adopted the motto of "Hockey's Greates Family", providing programs and assistance for all retired NHL players, including career transition with the Life After Hockey Program. We maintain a database of approximately 3,400 retired players and keep them updated in our efforts through the production of a newsletter. Whether a retired player played one game or over 1,000, just over 5,000 players heave ever played in the NHL of which approximately 3,400 are currently living and 1,600 are currently registered and active with our association.

The NHL Alumni's Mission is:
The National Hockey League Alumni brings together former NHL players to: Support and participate in charitable causes, primarily those youth oriented; Assist former players in their transition to life after hockey; Promote the game of hockey.

To help achieve these objectives, the NHLA coordinates and facilitates providing Alumni members to appear and participate in a wide range of events and activities. As ambassadors of the history and tradition of the great game of hockey, the Alumni members often receive a fee for their appearance and participation.

Shoot For A Cure Hockey
www.shootforacure.org

Shoot For A Cure Hockey is a campaign of the American and Canadian Spinal Research Organizations, which is directed at and led by the hockey community. The goals of the campaign are spinal cord injury awareness, prevention, research and cure. We seek to raise funds for spinal cord research, to promote prevention of hockey-related spinal cord injuries through the Play It Cool™ prevention program, and to raise awareness of spinal cord injuries in hockey.

Spinal Injuries and Hockey
Almost every week during the regular hockey season a player suffers a serious spinal injury. From 1982-1996, an average of 20 hockey related major spinal injuries were reported annually. Unfortunately, Canada led those statistics reporting 252 injuries followed by Sweden with 54 and the US with 36. During that same 15-year period, at least 8 players died and 85 required wheelchairs indefinitely due to spinal injuries sustained while playing hockey. Of note, most of these injuries occurred to the cervical spine of players 16-20 years of age who were playing in supervised games.

The Hockey Hall of Fame
www.hhof.com

Statement of Purpose
The Hockey Hall of Fame was founded in 1943 to establish a memorial to those who have developed Canada's great winter sport -- ice hockey.

Incorporated in 1983, Hockey Hall of Fame and Museum ("HHFM") exists in order to honour and preserve the history of the game of ice hockey, and in particular, those who have made outstanding contributions and achievements in the development of the game.

HHFM will collect, preserve, research, exhibit and promote all those objects, images and histories which are determined to be significant to the story of ice hockey in Canada, and throughout the world.

HHFM will carry out its exhibition activities both in its facility at BCE Place, Toronto and whenever permissible through outreach programs. HHFM is a non-profit corporation without share capital and a Registered Charity under the Income Tax Act (Canada).

Statement of Activities - Business / Fundraising
HHFM is the owner and operator of the Hockey Hall of Fame, a museum and place of entertainment offering interactive, audio-visual, multimedia and traditional presentations and exhibits from its premises in BCE Place, Toronto, Ontario. HHFM continually introduces exciting new features designed to entertain and educate the public while stimulating a constant flow of repeat visits. Major capital projects/exhibit developments are funded primarily through sponsorships and contributions from the private sector.

As a self-sufficient business entity, core operating revenues are generated from admissions, merchandise sales, facility rentals and related hospitality services, retail licensing, sponsorships and promotional licensing (including outreach exhibits), interactive concessions, photographic sales, archival services, memberships and the annual Induction Celebration. Since "core revenues" (including gate receipts, retail and facility rentals) generally account to offset core operating expenditures, "non-core revenues" from licensing of intellectual property and outreach programs are essential to HHFM's on-going growth and development (including HHFM's capacity to reinvest in new exhibit, acquisition and conservation programs).

Hall of Fame
HHFM works with members of the Canadian and international hockey community to ensure that those players, builders and officials who have made significant contributions and achievements in the game are honoured and memorialized through their election into Honoured Membership. HHFM also works with the Professional Hockey Writers' Association and NHL Broadcasters' Association to recognize distinguished individuals from the print and broadcast media professions.

Hockey Canada
www.hockeycanada.ca

Hockey Canada is the sole governing body for amateur hockey in Canada following the merger in July 1994 of the Canadian Amateur Hockey Association and Hockey Canada. Hockey Canada operates national programming in cooperation with 13 Branch Associations, the Canadian Hockey League and the Canadian Inter-University Sports.

Hockey Canada oversees the management of hockey programming in Canada from the entry level of the game to participation in international competition, including World Championships, the World Cup of Hockey and Olympic Games.

We are a $9.5 million a year business that links players, coaches, officials, volunteers, administrators and others involved in local hockey associations across Canada to all other provincial, national and international hockey bodies.

We are an organization that is given direction from its board of directors representing every part of the country and hockey level up to the National Hockey League. Through the officers, branch presidents and council directors, we provide leadership to its members, by establishing the by-laws and regulations, rules of game, and direction of its development programs.

Hockey Canada Strengths
4.5 million Canadians are involved in hockey as coaches, players, officials, administrators or direct volunteers (this does not include spectators, parents and occasional volunteers).

Research has shown that hockey is the activity of choice of over 2 million Canadians. Over 508,000 players are registered with Hockey Canada for the 1998-99 season. There are more than 1.5 million games played and 2 million practices every year. There are over 3,000 arenas in Canada.

The Hockey Canada Initiation, Coaching, Officiating, Safety, and Female Hockey programs have been modeled by associations around the world.

About 29sports Ice Hockey World Magazine
www.29sports.com

Lawrence and Kerry Goulet have been involved in sports related ventures for over 35 years. Kerry's long time involvement in hockey, playing in the Western Canada Hockey League (now the WHL), the Manitoba Junior Hockey League (MJHL), the Manitoba Major Junior Hockey League (MMJHL), the Central Amateur Senior Hockey League (CASH) and for various teams in Division I and II of the German Hockey leagues provided numerous contacts and a large collection of memorabilia. Lawrence and Kerry were both involved in Ball Hockey playing for teams in the Winnipeg Ball Hockey League and participated in many Provincial and National Championships.

In 1985 Kerry and Lawrence were both members of the Winnipeg Grasshopper Ball Hockey Team which won the Canadian Ball Hockey Association National Championship. Both were involved with Manitoba Ball Hockey Association (MBHA) for many years as both players and directors. Lawrence served as the MBHA President for over 10 years.

With their years of involvement in sports Kerry and Lawrence started several sports related business ventures. Some of these ventures were Sports Spectacular and Goulet's Sports World both located in Winnipeg, Manitoba that sold a wide variety of sporting goods with a strong emphasis on Hockey, Basketball and Baseball. Another business was Goulet Ventures Incorporated located in Mississauga, Ontario and Lubeck, Germany. Goulet Ventures sold Hockey Equipment and Supplies to teams in the German Hockey Leagues and had a strong focus on providing unique and colorful hockey jerseys to many of the teams.

CHF Sports evolved from all of the previous companies to include sales and marketing of not only hockey equipment but also sports memorabilia, mostly related to Team Canada 1972.

CHL
www.chl.ca

Canada's Leading, Emerging Sports Entertainment Property

Market Penetration - 59 franchises: 50 teams in 10 Provinces, nine teams in four States. Canadian teams represent 71% of the nation's population.
National Special Events - CHL annually stages the Memorial Cup National Championship, the Top Prospects Game and the Canada Russia Series.
Consumer Reach/Growth - a record 9+ million fans attended games during 2005/06, a 9.4% one year growth and the 17th consecutive year of record growth. This represents 45% more fans than attended Canadian NHL teams.
Age Demographics - Spectators - 20% of fans are 12 - 18: 26% are 19 - 34: 48% are 25- 49: 34% are 40 - 59. Add the under 12's means that more than 50% of fans are under 35 years! Today's & Tomorrow's Consumers.
Game Attendance - 32% attend with friends: 33% with family: 22% with spouse. Social, Entertaining Atmosphere.
Fan Appeal - Highly Loyal, 88%: Product Satisfaction, 97%: Great Value, 71% indicate ticket pricing provides good family value: 48% are season ticket purchasers: 29% attend 1-12 games: 27% attend 13-30 games: 45% attend 31-36 games. Great environment for Corporate/Brand positioning.
Entertainment Attraction - CHL teams are the premiere sports/entertainment attraction in 44 of the 50 Canadian markets (NHL in 5 markets, CFL in 1).
Broadcast Coverage - Extensive National and Regional broadcast packages on SPORTSNET and RDS that are produced and marketed exclusively by the CHL and multi-media partner, CCMC.
"Prospects Hockey" Magazine - Distributed on-site through all 58 team venues and newly launched by CCMC for the 2005-2006 season.
Quality Venues - predominantly the largest, best equipped sports facilities in each market.
On-Line - CHL, WHL, OHL, QMJHL and all 59 teams operate highly interactive sites that are linked.
Marketing Integration - exclusive and effective vertical marketing programs that reach the target consumer nationally, regionally and locally.
Partnership Execution - National (CHL) - Regional (OHL, WHL, QMJHL) - local markets (Teams), national multi-media partner (CCMC), broadcast networks (SPORSTNET, RDS).

The 4 Marketing Offices work jointly and effectively with all of our Marketing Partners, to develop and execute national, regional and local marketing, sales, broadcast and merchandising initiatives with multi-media partner, Canadian Controlled Media Communications (CCMC).